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About Us

About Us

 

Welcome to True South, where southern charm meets modern style.

Our journey began with a deep appreciation for the rich culture, traditions, and unique fashion sense of the American South. We set out to capture the essence of Southern living and translate it into clothing that's not only comfortable and stylish but also reflective of the region's timeless appeal.

Our Story: True South was founded by a passionate individual who calls the South their home. We believe that the South is more than just a location; it's a way of life. From the slow drawl of conversation to the vibrant colors of a summer sunset, the South is filled with inspiration. We wanted to share that inspiration with the world through our clothing.

What We Stand For: At True South, we stand for quality, authenticity, and a commitment to preserving the traditions that make the South special. We take pride in creating clothing that not only looks good but also feels comfortable. Our designs are inspired by the timeless elements of Southern culture, from the warmth of Southern hospitality to the rugged elegance of the region's landscapes.

Our Products: Explore our collection, and you'll find a wide range of clothing and accessories that celebrate the Southern spirit. Our products are designed to be versatile and enduring.

Why Choose True South? We understand the importance of family, community, and embracing the simple pleasures in life. When you choose True South, you're not just choosing clothing; you're choosing to be a part of a community that values tradition, Southern pride, and a love for life's little joys.

Our Promise: We are dedicated to providing excellent customer service and ensuring that you have a memorable shopping experience. Whether you're a Southerner through and through or simply appreciate the Southern way of life, we're excited to share our passion with you.

Thank you for visiting True South. We invite you to explore our collection and experience the Southern lifestyle through our clothing. Feel free to reach out to us with any questions or feedback – we'd love to hear from you. Welcome to the True South family!

save the seas

Here at True South we wanted to make a difference which is why when you purchase something from us we will give a portion of each sale to help clean the worlds oceans. It would mean the world to us to have you join us and saving the oceans one piece of trash at a time.